Supporting a mandate to build closer relationships with your community and the public

Like most organisations, you engage with a diverse range of individuals, organisations and groups. Managing these relationships can involve complex processes, usually supported by a range of software systems including a Customer Relationship Management (CRM) solution.

Many organisations are still trying to understand and interpret the implication of the need to engage with the community. Therefore the need to be agile and flexible is paramount.

Unfortunately, many traditional CRM systems are not ideal as they only facilitate sales and marketing processes and lack the features and flexibility to enable appropriate engagement and consultation with the wider community.

TechnologyOne CRM on the other hand supports a flexible, proactive business process automation model to support diverse communities of interest. Methodical, traceable and dynamic, our CRM solution ensures you optimise all relationships within the communities you need to service, support, influence, promote to, inspire and engage with. Even better, you only need to utilise one solution to manage multiple stakeholder relationships.

Most importantly, you're more likely to benefit from a CRM solution that has been tailor-made for your industry and this is where TechnologyOne CRM for Community Engagement has been purposefully designed to handle any type of community engagement within specialised sectors, such as:

• Government
• Local government
• Education providers
• Community service organisations
• Not-for-profits (NFPs)
• Utilities

While TechnologyOne CRM for Community Engagement does provide sales, marketing and customer contact-based functionality, it offers much more. Our CRM is a flexible and highly configurable solution that easily facilitates the way you interact with your community, especially for the following:

• Community consultation (e.g. focus groups)
• Company consultation
• Community development
• Volunteer programs
• Public participation
• Strategic planning

With government policy now legislating the need for effective public participation, it is important to choose a tool that enables compliance and facilitates quicker and more efficient outcomes.

TechnologyOne's CRM solution easily captures information on the relationships between your various community contacts. This allows for effective, timely and efficient communications to be maintained, which in turn strengthens engagement within your community.

TechnologyOne CRM simplifies complex community engagement processes

Importantly our CRM solution greatly simplifies the complex processes involved when managing programs with your diverse individual and organisational relationships. For example, staff can view multiple interactions and relationships on the one screen while automated workflows guide their actions and help staff operate with increased efficiency. Most importantly, you can tailor processes according to how you run your consultation initiatives, and this also helps employees take the right action at the right time, and aids in improving communication.

Other benefits include:

• Integration with Microsoft Outlook and Office, as well as other TechnologyOne products and third party social media sites 
• Increased transparency in community engagements
• Employees become more accountable for their relationships
• Can provide, improve and speed up key services and the consultation process
• Ability to more easily expand your sphere of influence
• Can make more informed decisions about your engagement strategies and community perception
• Traceability of inputs leading to decisions
• Compliance with legislative Community Engagement policies
• Reports providing intelligent insight into engagements
• Supports various levels of engagement in line with the IAP2 spectrum