Proactively engage with all stakeholders internally and externally

While it's important to skilfully engage with the outside community, whether it's constituents, clients you service, government agencies you engage with, and the public you solicit for donor support - managing your other organisational relationships is equally important. These valuable relationships might include internal departments, suppliers, partners, contractors and other influential community networks.

The challenge for everyone is how do you develop, foster and manage the increasingly diverse stakeholder groups and relationships vying for your time and attention? For example, if we look at a local council and its relationships, stakeholders aren't just ratepayers: they can be businesses, tourists, councillors, council employees, students, tenants, or local groups, parties or associations. One individual might have multiple relationships with a council.

To illustrate: While Mrs ‘A' might be a ratepayer, she could also be a council employee and an active member of a local resident association. She is married to Mr ‘A' who is a councillor, runs a local business and often applies for council grants. How does a council manage and track the complexity of these myriad relationships, ensuring it communicates and engages with each appropriately, while addressing any ‘conflict of interest' as well as privacy issues or local law implications?

This is where an appropriate CRM system goes far beyond ‘contact management' and can significantly alleviate the pressure of managing all stakeholder relationships. In addition, when combined with customer-centric processes, and people - a true CRM solution will enable your organisation to re-engineer itself in the eyes of your stakeholders.

TechnologyOne CRM for Stakeholder Management has at its core, flexibility and ingenuity that enables organisations to deliver benefits internally and externally, far beyond any basic expectations of contact management.

A single CRM solution streamlines stakeholder management.

TechnologyOne CRM for Stakeholder Management enables organisations to build and reap the rewards of better individual, organisational and community relationships via:

• A highly configurable solution that handles relationships with multiple stakeholders
• A flexible solution that lets you tailor your processes when dealing with different stakeholders
• Workflow rules that match your business rules

Examples include:

• Management of procurement processes in the government sectors
• Tenancy management in community housing organisations
• Relationship management of suppliers and/or customers
• Event, incident and request management in the utilities sectors
• Management of enquiries and business opportunities for education providers

This allows organisations to manage all stakeholder relationships at a high level without straining resources and valuable time.

TechnologyOne delivers preconfigured modules to address specific organisational challenges within the sectors we service. This allows organisations to choose further modules of the CRM suite to deliver the most value, whether you're a government agency involved in Grants Management ; a not-for-profit requiring Fundraising and Supporter Management or whether you're involved in some type of Community Engagement such as focus groups, volunteer programs or social services.

Importantly, CRM for Stakeholder Management comes with advanced customisation so you can tailor communications for any type of group or individual, while comprehensive reports provide analysis on how well your relationships are tracking with all stakeholders. This ensures engagement with stakeholders is optimised and strongly benefits your organisation's productivity, efficiency and profitability.